Loose Chippings’ authors all have something to say. Beyond that they are quite disparate, although so far we have published no fiction. I am always interested to hear from authors and to read what they have written.

Having selected the authors for whom I feel we can do a good job, we set about designing a visually appealing book with the best chance of succeeding in its specific market. We cover every element needed to achieve the greatest success possible for books by our chosen authors but we believe promoting the books is a partnership and we look to an author’s expertise to provide an entrée to their contacts in the key market for their book.

We promote the book to our known contacts, built up through sales of other books in our range but we do not have a sales force visiting potential customers; often an author contacting shops personally achieves the best results. We are able to secure on-line listings with the major Internet book sellers like Amazon and Waterstone’s. Non book trade outlets are becoming increasingly important and lateral thinking is needed to find outlets linked to the book’s subject matter.